Spa and wellness
Consults booked, packages tracked, memberships renewed.
Health and wellness
The Pet care business GoHighLevel snapshot kit
Grooming intervals, vaccination records and a boarding calendar that fills.
Pet care runs on intervals: a groom every six weeks, a vaccination every year, a boarding booking every school holiday. This kit tracks the pet rather than only the owner, which is the difference between a recall that works and one that guesses.
- Grooming, boarding and daycare, written
- Profile, first groom, then the cycle
- Asked at pickup, once per household
What lands in the account for pet care, grooming kit buyers
Every kit ships the same list, written for its own industry. There are no quantities on it, because a counted promise is a promise: the delivered account has to match it. What is stated instead is what each line is for in pet care, grooming and veterinary businesses, what it changes, and how it pays back. Nine of the lines carry a system stamp, and those nine systems are the whole system. The rest are stamped ACCT: they are the frame the nine are bolted to.
- BS-01SYS-03
AI Studio website
Grooming, boarding and daycare, written
Professional Website. Grooming, boarding and daycare pages with the copy written, a pet profile intake form and the right calendar embedded on each service.
- A page per service
- Pet profile intake form
- Service calendars embedded
- Without it
- Owners judge a groomer on photographs and on whether the site says what happens to a nervous dog, and most grooming sites say neither.
- With it
- The AI Studio build arrives with grooming, boarding and daycare written up separately, a pet profile intake on each, and the right diary built into each of them.
- How it pays
- If a local designer quotes $1,800 and a month of waiting for copy you have to write yourself, having the pages arrive already written is the part that saves the season.
- BS-02ACCT
Funnels
Grooming menu and boarding enquiry pages
- Without it
- Holiday boarding sells out through word of mouth and a Facebook post, which means the quiet weeks stay quiet and the busy weeks turn people away.
- With it
- Pages are built for the offers a pet business sells: a new client booking page, the grooming menu with pricing, a boarding and daycare enquiry, and a package signup.
- How it pays
- Say a boarding week over Christmas is $390 a dog and the kennel holds twelve. Filling four more of those pens off an early enquiry page is a serious December.
- BS-03ACCT
Forms and surveys
Pet profile with the vaccination record
- Without it
- You need the breed, the coat state, the temperament and a current vaccination record before a dog goes in the van, and none of it arrives by phone.
- With it
- The pet profile form takes all of it up front, including an upload for the vaccination card and a consent line for handling and for photographs on your social feed.
- How it pays
- Assume one dog a month arrives without a record and costs you the slot. At $80 a groom that is a slow leak the form closes on the first booking.
- BS-04SYS-01
1 AI Receptionist
Takes the dog's name before yours
AI Receptionist. Answers the booking call, takes the pet name and breed before the owner name, and books the groom or the boarding into the right calendar.
- Pet and breed captured first
- Books grooming or boarding
- English and Spanish
- Without it
- The phone rings while you are holding a wet spaniel on the table, and the owner calling about a Christmas boarding week books somewhere else instead.
- With it
- The voice AI answers with clippers still running, gets the animal, the breed and the coat condition, then puts the groom or the boarding stay in the right diary.
- How it pays
- If a full groom on a doodle is $95 and two calls a day go to voicemail during a busy grooming morning, one recovered booking a day is the whole cost back quickly.
- BS-05SYS-02
1 AI Chatbot
Coat type, size and the price
AI Chatbot. Lives on Instagram and the site where pet owners actually are, answers breed pricing and vaccination requirements, and books without a call.
- Instagram and site chat
- Answers vaccination rules
- Books grooming slots
- Without it
- Every enquiry asks the same thing: how much for a cockapoo, and does the dog need proof of a Bordetella shot before it comes in.
- With it
- The chatbot handles those on Instagram, the site widget and SMS, quotes off breed and coat, states the vaccination rule plainly, and books it while the owner is still scrolling.
- How it pays
- Say a groomer fields fifteen price questions a week and answers them between dogs. If the widget books three of them at the standard $80 groom price, that is a morning filled.
- BS-06ACCT
Custom fields
Pet name, breed, coat, jab date
- Without it
- The interval that suits a poodle is not the one a labrador needs, and nothing on a paper diary tells you which dog is overdue this week.
- With it
- Pet name, breed, coat type, temperament notes, groom interval and vaccination expiry sit on the contact for each animal, and the recall and boarding runs read them.
- How it pays
- If a temperament note stops one bite or one muzzled emergency a year, the field has paid for itself before you count the recall revenue at $80 a groom.
- BS-07ACCT
Custom values
Breed pricing, jab rules, holiday dates
- Without it
- Vaccination wording, the small dog and large dog prices and the holiday dates run through every message you send, and they all change at once each year.
- With it
- Business name, service area, size based pricing, the vaccination policy wording, drop-off windows and the holiday closure dates are stamped in at import and read by everything after.
- How it pays
- Say the vaccination policy changes and you would otherwise edit it everywhere by hand. Assume that is half a day, once a year, plus the message you miss and a refused dog.
- BS-08ACCT
Pipelines
Profile, first groom, then the cycle
- Without it
- A new owner rings, books, comes once and is never seen again, and nothing in the shop records whether they ever joined the regular cycle.
- With it
- The board tracks an enquiry from first contact through a completed pet profile, the first groom, and onto the recall cycle, with package holders visible as their own stage.
- How it pays
- Assume a regular six week client is worth $80 a visit and stays two years. Seeing which first-timers never reached the recall stage is worth more than any new lead.
- BS-09ACCT
Workflows
Interval recall and vaccination expiry
- Without it
- A matted dog turns up eleven weeks after a groom booked for six, because nobody rang and the owner assumed you would.
- With it
- Recall fires off the interval each breed and coat actually needs, vaccination expiry chases the record before the stay, and a boarding enquiry chases itself to confirmed.
- How it pays
- If forty regulars slip from six week to nine week intervals, that is a visit each per year lost. At $80 a groom the recall run pays for itself many times.
- BS-10SYS-05SYS-04
Appointment reminders, confirmations and no-show recovery
Drop-off window with the jab record
Smart Appointment System. Confirms with the drop-off window and the vaccination requirement attached, so nobody is turned away at the door with an unhappy dog.
- 24h, 1h and 15min reminders
- Vaccination requirement attached
- Target: 70% of no-shows rebooked
AI Outbound Caller. Calls the owners whose pet is past its usual groom interval and the boarding enquiries that never confirmed before a holiday week fills.
- Past groom interval
- Unconfirmed boarding enquiries
- Voicemail with a booking link
- Without it
- An owner arrives with an excited labrador and no vaccination card, and you either turn them away at the door or take a risk you should not.
- With it
- Confirmation pairs the drop-off time with the jab rule in plain words, the reminder ladder does its work, and a missed slot goes to the next dog waiting.
- How it pays
- Tune the recovery to the 70% target. Say three no-shows a week on an $80 groom. Refilling even half of those tables returns the price of the kit inside a season.
- BS-11SYS-09SYS-08
Nurture campaign
From first enquiry to regular client
Lifetime Nurture Campaigns. Groom interval recall, vaccination expiry reminders, holiday boarding pushes six weeks out, and an adoption anniversary offer.
- Interval and vaccination recall
- Holiday boarding campaigns
- Anniversary and referral offers
Database Reactivation. Picks out the dogs whose last groom was six months ago, keys the message to the breed's coat interval, and gets thanked for it rather than resented.
- Six month lapsed pets
- AI calling campaign
- Keyed to breed interval
- Without it
- Someone messages about a puppy's first groom in March, is not ready until June, and by then has found the mobile van that kept in touch.
- With it
- The sequence keeps talking to an enquiry until the first appointment lands, then shifts into interval reminders, vaccination notes and an adoption anniversary message owners actually answer.
- How it pays
- Assume a puppy that becomes a regular is worth $80 every six weeks for a decade. Holding one enquiry through a three month gap is worth more than the kit.
- BS-12SYS-06SYS-07
Review automation
Asked at pickup, once per household
Review Harvesting. The ask fires post-visit, a few hours after pickup once the owner has seen the groom, and it is skipped for a first nervous visit.
- Trigger: pickup complete
- Skipped on a first visit
- Google and Facebook links
Review Automation. The engine asks per household rather than per pet, so a family with three dogs on the same cycle is not messaged three times in a week.
- Deduplicated by household
- Two follow-ups, then stop
- One ask per client per year
- Without it
- The owner who cried at how good the schnauzer looked never wrote it down, because you were already washing the next dog when she left.
- With it
- The ask goes a few hours after pickup, counts by household so a family with three dogs hears once, and skips a first visit from a nervous animal.
- How it pays
- If a groomer with a thin profile adds a steady trickle of fresh reviews and picks up two extra regulars a month at $80 a groom, the maths is not close.
- BS-13ACCT
Seasonal automation
Holiday boarding and the summer clip
- Without it
- Boarding demand is entirely seasonal and the enquiries arrive ten days before the school holidays, when the pens have already gone to regulars.
- With it
- Early bird boarding pushes go out six weeks before each holiday you set, a summer de-shed campaign runs before the moult, and a festive slot release goes in autumn.
- How it pays
- If the kennel runs at half capacity in half term and a stay averages $390, filling six more pens across the year is several times what the kit costs.
The 70 percent no-show recovery and the 5 to 10 reviews a month are what these systems are tuned to produce. They are build targets, not measured results from a named customer.
Built for how pet care, grooming and veterinary businesses actually sell
Pet businesses lose money to gaps in the calendar, not to a lack of demand. The kit stores the pet name, breed, groom interval and vaccination dates on the contact, then books the next appointment from those dates instead of waiting for the owner to remember. Boarding campaigns go out before the holiday, not during it.
- Building a per-pet record with breed based groom intervals
- Wiring vaccination expiry to a real reminder chain
- Writing the recall, boarding and reminder templates
Primary pipeline
- New enquiry
- Pet profile complete
- First appointment booked
- Attended
- On recall cycle
- Package holder
The problem, and what actually changes
What it looks like today
- Bookings arrive on Instagram at nine at night and on the phone while both hands are on a dog.
- Groom intervals are in the owner head, not yours, so a six week dog comes back in eleven.
- Boarding fills late and unevenly because the holiday campaign goes out two weeks before the holiday.
- Owners turn up without vaccination records and get sent home, which costs the slot and the goodwill.
What changes, and what changes it
- Calls are answered with the pet and breed captured first, and booked into the right calendar.SYS-01 AI Receptionist
- Instagram enquiries about breed pricing and vaccination rules are answered instantly.SYS-02 AI Chatbot
- Confirmations carry the drop-off window and the vaccination requirement, so nobody is turned away.SYS-05 Smart Appointment System
- Pets past their groom interval and unconfirmed boarding enquiries are called before the week fills.SYS-04 AI Outbound Caller
- Groom recall, vaccination expiry and holiday boarding all run on the pet record rather than the owner memory.SYS-09 Lifetime Nurture Campaigns
Built for
- Grooming salons, boarding kennels and daycare businesses with a recurring client base.
- Operators with an Instagram following generating enquiries nobody can answer during the day.
- Anyone whose boarding calendar fills late every holiday.
Not built for
- Veterinary practices looking for clinical records. This is front of house only.
- Mobile groomers with under twenty regulars. The interval automation needs volume to matter.
- Anyone unwilling to store pet-level data. Owner-only records make the recall guesswork.
If you recognise yourself in the second column, say so on the call. We would rather tell you that a kit is the wrong answer for pet care, grooming and veterinary businesses at your size than sell you one and watch it sit unused.
The workflows inside, by name
These are the ones that do the heavy lifting, named as they are named in the account. The rest handle reminders, internal notifications, tag hygiene and the exit conditions that stop a booked contact being chased.
- New client enquiry to first appointment
- Pet profile and vaccination intake
- Grooming interval recall by breed
- Vaccination expiry reminder
- Boarding enquiry to confirmed booking
- Holiday boarding early bird campaign
- Daycare package balance low
- Post-visit review request
- Lapsed client win-back at six months
- Birthday and adoption anniversary offer
The funnels, by name
- New client booking funnel
- Grooming service and pricing page
- Boarding and daycare enquiry page
- Vaccination clinic signup
- Package and membership page
- Referral reward page
Every funnel is connected to a form, a pipeline stage and a follow-up before you touch it.
How the complete system works
End to end automation, from lead capture to lifetime client. The build sheet above is what you get. This is the order it runs in for pet care, grooming and veterinary businesses, one stage at a time.
STG-1
Lead capture and first contact
Multi-channel lead entry with intelligent routing. Nothing rings out, nothing sits in an inbox.
Pet owners book on Instagram at nine at night and by phone at eight in the morning. Both get answered, with the pet and breed captured first.
Phone calls: AI Receptionist
- Answered on the first ring, any hour
- Qualifies by asking, not by phone tree
- In a slot before the call ends
- Bilingual, English and Spanish
- Live ones put through to your team
- Answers on ring one
- Books mid-call
- EN and ES
Messages and web chat
- Instant replies on SMS, email, Facebook and Instagram
- Site chat with lead qualification logic
- Collects enquiry type and preferences
- Seamless handoff to a human agent
- Triggers the follow-up automation
- Five inboxes, one script
- Replies in seconds
- Hands off to a person
Forms and ads: Google, Facebook, TikTok
- Every submission starts the 10 day nurture
- Follow-up across email, SMS and AI calling
- Smart routing by enquiry type
- Lead source attribution on the record
- Automatic handoff to a appointment
- Source stamped on the record
- Routed by enquiry type
- Straight into the ten-day run
STG-2
Intelligent lead nurture
A 10 day multi-touch sequence that turns an enquiry into a booked appointment.
Ten days of nurture is reassurance: who handles the dog, what the vaccination rules are, and what happens on a first nervous visit.
Day 1 to 3: email
- Welcome email carrying the offer
- Service overview, copy pre-written
- Social proof in the third touch
- One call to action: book or call
Day 4 to 7: SMS
- Time-sensitive offer alert
- A short testimonial text
- One-click booking link
- Urgency written in, not shouted
Day 8 to 10: AI call
- Friendly re-engagement call
- Handles the common objections
- Books directly on the call
- Smart voicemail when unreachable
STG-3
Booking and no-show prevention
Confirmed bookings, intelligent reminders, and recovery inside the hour when one slips.
A missed groom is an hour of table time gone. Confirmation carries the drop-off window and the vaccination requirement, then the ladder runs.
Instant booking confirmation
- SMS confirmation with the details
- Calendar invite for Google and Outlook
- Email confirmation on the record
- Pre-visit questionnaire attached
Smart reminder sequence
- 24 hours before: SMS and email
- 1 hour before: the on-the-way message
- 15 minutes before: final alert
- Reschedule in one tap, no phone call
AI no-show recovery
- Automatic call within 60 minutes
- Finds out what actually happened
- Reschedules on the same call
- Called back inside the hour
- Target 70% recovery
STG-4
Reviews and social proof
Turning a satisfied owner into the thing that wins the next one.
The ask goes out a few hours after pickup once the owner has seen the groom, and never after a first visit.
Intelligent review request
- Satisfaction check 2 hours after the visit
- Satisfied: straight to the Google and Facebook links
- Not satisfied: escalated internally, never published
- Target output: 5 to 10 reviews a month
AI comment reply bot
- Replies to positive reviews automatically
- Personalised thank-yous, not one template
- Handles a negative review with empathy
- Escalates anything serious to a human
Social proof engine
- Publishes review snippets to the site
- Builds the trust signals on the page
- Lifts conversion on the same traffic
- Feeds the signals Google reads locally
STG-5
Lifetime nurture and retention
The part almost nobody runs: keeping a owner for years rather than one transaction.
This business runs on intervals. Groom recall by breed, vaccination expiry, holiday boarding six weeks out and an adoption anniversary note.
Continuous engagement
- Seasonal reminders on your cycle
- Quarterly check-ins
- Birthday and anniversary offers
- Annual review prompts
AI client support bot
- Instant answers to FAQs, 24/7
- Reschedules an appointment without a call
- Answers status enquiries
- Looks up documents on request
Database reactivation and referrals
- Six month inactive trigger
- A we-miss-you sequence that reads like a person
- Monthly referral prompts
- A VIP tier for your best owners
Put your own numbers in
On the assumptions below the kit is covered inside the first two months, mostly by grooms that would have drifted from six weeks to eleven. Every box below starts on an assumption for pet care, grooming and veterinary businesses, and every one of them is yours to change. The arithmetic is printed next to the answer so you can check it.
Your numbers
What that works out to
$3,180
recovered a month from calls you currently miss
9 days
for the $955 kit to cover itself
43 hours
a month currently going into work this kit is built to do
This is an illustrative scenario built from the numbers in the boxes, not a measured result from a customer. Change any of them and the arithmetic changes with you. The hours figure is the time you told us you currently spend, not a promise of what is removed.
Installation
We install it free, and you get 10 hours with it
Installation costs nothing. What comes with it is an allowance: 10 hours of dedicated installation support, to be used within 12 days of purchase. It is an allowance of hours rather than 12 days of open-ended help, so book the time in and use it. When the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.
- Open the share link from your agency login. The snapshot appears in your own library.
- Load it into the sub-account. Around 12 minutes for a kit this size.
- Work the change list: your business values, your domain, your calendars, your numbers.
- Send a test contact through each of the three main paths, then publish.
Want to see it before you buy, or ask one question first? Book a call and we will walk the account with you.
What the 10 hours cover
- Installing the snapshot
- Rebranding the website
- A2P 10DLC registration and setup
- Email service setup
- A few more automations
Never in the hours, on any kit
- Third-party integrations
- Third-party API work
- Custom software development
Those three are quoted before anything starts, or handed to a dedicated VA on a retainer. See integration work.
What support covers
Clear lines rather than fine print. The kit and everything it automates are covered. Work that reaches outside HighLevel is a separate engagement, quoted before it starts.
In the box
- Installing the snapshot
- We load the kit into the sub-account you name, work the change list with you, and send a test contact down every path before you go live.
- Rebranding the website
- Your name, your colours, your logo, your domain and your booking links across the site and the funnels, so nothing on the page says anyone else.
- A2P 10DLC registration and setup
- Brand and campaign filed, the opt-in wording checked against what the carriers actually ask for, and the numbers attached once it clears.
- Email service setup
- Your domain email connected inside HighLevel, sending domain authenticated, and a test send checked before the first campaign runs.
- A few more automations
- Adding automations the kit does not already carry, retiming a wait step, splitting a pipeline stage, rewording a template. Normal tuning against how you sell.
Separate engagement
- Third-party integrations
- Connecting a tool that lives outside HighLevel, such as an EMR, a field service platform, a POS or a job costing system.
- Third-party API work
- Anything that needs a key, an endpoint and error handling: a two-way sync, a webhook relay, a data migration on a schedule.
- Custom software development
- A portal, an internal tool, a calculator, an app. Real software, scoped and quoted as software.
Anything in the second column is quoted before it starts, or handed to a dedicated VA on a monthly retainer if you would rather have hands than a project. You will never be billed for it by surprise.
- DeliveryDelivered within 24 business hours of purchase confirmation. Business hours are 9am to 5pm Central, Monday to Friday, so an order placed on Friday afternoon arrives on Monday and nothing is delivered at a weekend.
- InstallationFree with every kit. 10 hours of dedicated installation support, to be used within 12 days of purchase.
- After the hoursWhen the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.
Pet care business snapshot questions
A GoHighLevel snapshot is a copy of a fully configured sub-account, its website and funnels, workflows, pipelines, calendars, forms and written copy, that can be loaded into another sub-account in minutes. The pet care business kit is that copy built for pet care, grooming and veterinary businesses: the same structure a builder would produce from scratch, already wired and already worded for the trade, so importing it replaces the build rather than starting it.
Yes, up to four on the contact record, each with its own name, breed, groom interval and vaccination date. Beyond four you are better off with a dedicated practice system, and we will say so.
For the front of house it is: booking, reminders, recall, reviews and reactivation. It is not a clinical record system and must not be used as one. Keep medical notes in your practice management software.
Holiday dates are custom values you set once a year. The campaigns run relative to those dates, so the early bird push goes out six weeks before and the last-call push goes out ten days before, in your region rather than ours.
You get a share link on purchase. Open it from your agency login and the snapshot lands in your own library, then load it into any sub-account. The load takes about twelve minutes and the configuration checklist takes one to three hours.
Delivered within 24 business hours of purchase confirmation. Business hours are 9am to 5pm Central, Monday to Friday, so an order placed on Friday afternoon arrives on Monday and nothing is delivered at a weekend. 10 hours of dedicated installation support, to be used within 12 days of purchase. Support covers the kit and its automations, including adding a few more automations and adjusting the workflows inside it. Third-party integrations, third-party API work and custom software development are quoted separately or handled by a dedicated VA.
Take the pet care business kit, or take the whole catalogue
One kit covers one industry. The all-access bundle covers all nineteen and every kit we ship afterwards, for less than four bought separately.