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The Chiropractic clinic GoHighLevel snapshot kit

New patient exam to care plan, and the reactivation nobody runs.

A chiropractic practice lives or dies on care plan retention, and the drop-off is almost always between the exam and the report of findings. This kit puts a workflow on every step of that gap.

  • A page per complaint with the diary
  • Personal injury board beside care plan board
  • Never asked while still in pain

What lands in the account for chiropractic clinics kit buyers

Every kit ships the same list, written for its own industry. There are no quantities on it, because a counted promise is a promise: the delivered account has to match it. What is stated instead is what each line is for in chiropractic clinics, what it changes, and how it pays back. Nine of the lines carry a system stamp, and those nine systems are the whole system. The rest are stamped ACCT: they are the frame the nine are bolted to.

  1. BS-01SYS-03

    AI Studio website

    A page per complaint with the diary

    Professional Website. Condition pages written per complaint, a new patient exam offer and an intake form that captures the mechanism of injury before the visit.

    • A page per condition
    • Mechanism of injury intake
    • Exam calendar embedded
    Without it
    The clinic site talks about the doctor's philosophy. The patient is searching for sciatica at eleven at night and cannot find a page that says anything about sciatica.
    With it
    The site arrives with a page per complaint already written, an intake that asks about the incident rather than the diagnosis, and a booking diary sitting on each page.
    How it pays
    If a copywriter charges $400 a page and the site needs one for every complaint the clinic treats, that is the budget gone before anyone opens a design tool.
  2. BS-02ACCT

    Funnels

    Exam offer page and workshop RSVP

    Without it
    The clinic runs a spinal screening at a corporate park and collects names on a clipboard. Half of them are never entered and none of them get a follow up.
    With it
    Pages are ready to edit for the exam offer, the decompression consult, a workshop RSVP and the corporate screening sign up, each writing straight into the account.
    How it pays
    Say a lunch and learn puts thirty names into the account instead of onto a clipboard and four book an exam. At $250 an exam plus what follows, the afternoon paid.
  3. BS-03ACCT

    Forms and surveys

    Intake that asks about the incident

    Without it
    A clinic intake copied from paper asks for a full medical history, medications and past surgery. That belongs on a chart in the practice, not in a marketing database.
    With it
    The forms take what booking needs: what hurts, whether a vehicle or a fall was involved, insurer or cash, consent to be contacted. History is taken in the room.
    How it pays
    If the clinic rekeys paper intake at ten minutes a patient and sees twenty new patients a month, that is over three hours of front desk time back every month.
  4. BS-04SYS-01

    1 AI Receptionist

    The seven in the morning pain call

    AI Receptionist. Answers the acute pain call, asks how long it has been going on and whether it followed an accident, and books the exam the same day where possible.

    • Acute versus maintenance triage
    • Personal injury flagged early
    • English and Spanish
    Without it
    Somebody wakes with a back they cannot straighten and starts phoning at seven. Reception opens at nine. By nine they have an appointment at the clinic that answered.
    With it
    The phone is answered before anyone is on the floor. The caller is asked how long, whether a vehicle was involved, and put in the first exam slot.
    How it pays
    If a new patient exam and film is $250 and the care plan behind it averages $1,800, one recovered early morning call a month is not a marginal number.
  5. BS-05SYS-02

    1 AI Chatbot

    How many visits and what it costs

    AI Chatbot. Handles the "do you take my insurance" and "does it hurt" questions that keep a first-time patient hovering, then books the exam.

    • Site chat, SMS and Facebook
    • Answers insurance questions
    • Books the initial exam
    Without it
    The question that stops a first visit is how many appointments this turns into. Nobody will phone a clinic to ask that, so they read the page and leave.
    With it
    The widget answers the visit count question at process level, gives the cash exam rate, says whether films are taken in house, and books the exam without a phone call.
    How it pays
    Say the site gets four hundred visitors a month and the widget converts one in forty who would otherwise have bounced. That is ten exams a month to work against.
  6. BS-06ACCT

    Custom fields

    Visits used, plan length, incident date

    Without it
    Care plan progress lives in the EHR as a number nobody outside the desk can act on. The CRM cannot tell a visit eight patient from a discharged one.
    With it
    Plan length, visits used, current cadence, presenting complaint and incident date sit on the contact. Findings and notes stay in the EHR. The save calls read off the attendance fields.
    How it pays
    If a nightly push from the EHR takes half a day to wire, every attendance chase after it runs off real numbers rather than a spreadsheet somebody updates on Fridays.
  7. BS-07ACCT

    Custom values

    Doctor names, cash rates, plan wording

    Without it
    One clinic charges eighty a visit and another sixty five. One bills Medicare and one does not. All of that sits inside message bodies, which is a nuisance.
    With it
    It sits at account level instead. Doctor names and their diaries, cash exam and adjustment rates, which plans are billed, the clinic policy wording, all set once on import.
    How it pays
    Say a second doctor joins and takes their own hours. You change the values, the diaries route correctly, and nothing inside the run needs opening. That is an hour, not a weekend.
  8. BS-08ACCT

    Pipelines

    Personal injury board beside care plan board

    Without it
    A personal injury case and a cash wellness patient move at completely different speeds, and running both down one board means the attorney chase gets lost behind the walk ins.
    With it
    Wellness and injury get their own boards. Wellness runs exam, report, plan signed, in care, discharged. Injury runs intake, attorney notified, records requested, lien on file, treating, released.
    How it pays
    Assume the clinic carries six open injury files at any time and one stalls because nobody chased the records request. At $4,000 a file, one recovered case funds the kit.
  9. BS-09ACCT

    Workflows

    Cadence taper and the visit cap

    Without it
    A plan that starts at three visits a week tapers to one by week eight. Chasing attendance against a schedule that keeps changing shape is what a person does badly.
    With it
    The account holds the expected interval and it moves as the plan tapers. Miss two against the current cadence and the save message goes out the same evening.
    How it pays
    If a plan is twenty four visits at $65 and a patient drops out at visit nine, the unfinished half is around a thousand dollars. Save one a month and it compounds.
  10. BS-10SYS-05SYS-04

    Appointment reminders, confirmations and no-show recovery

    Re-exam and decompression blocks held

    Smart Appointment System. Confirms every visit on a care plan, not just the first, because a twenty-four visit plan is twenty-four chances to lose the patient.

    • 24h, 1h and 15min reminders
    • Every visit on the plan
    • Target: 70% of no-shows rebooked

    AI Outbound Caller. Calls the patients who dropped out of a care plan halfway through, which in this industry is the difference between a full and a half-empty table schedule.

    • Care plan drop-off callback
    • Missed adjustment recovery
    • Voicemail with a rebook link
    Without it
    A twenty minute adjustment failing is annoying. A forty minute decompression session failing leaves an expensive table idle and the patient's session count off by one.
    With it
    Confirmation goes out when the visit is set, the ladder tightens as it approaches, and a miss is offered a slot the same week so the protocol does not stretch.
    How it pays
    The kit is built around a 70% no-show recovery target. Where the clinic loses twelve visits a week at $65, recovering most of those is a wage, not a rounding error.
  11. BS-11SYS-09SYS-08

    Nurture campaign

    Between the exam and the signed plan

    Lifetime Nurture Campaigns. Maintenance visit reminders, posture and desk-work content that earns the reply, and a family adjustment offer at the right time of year.

    • Maintenance visit prompts
    • Seasonal wellness offers
    • Family and referral rewards

    Database Reactivation. Works the patients discharged six months ago whose complaint typically returns, which is the reactivation almost nobody in this industry runs.

    • Six month post-discharge
    • AI calling campaign
    • Keyed to original complaint
    Without it
    The money leaks between the initial exam and the day the findings are presented. The patient goes home, the pain settles a little, and they quietly decide to wait.
    With it
    The sequence runs through that gap: what the report is, what happens on the day, the finance options. Then a slower rhythm for wellness patients.
    How it pays
    Assume the clinic sees twenty exams a month and four never come back for the report. At $1,800 a plan, converting two of those four is worth more than the kit.
  12. BS-12SYS-06SYS-07

    Review automation

    Never asked while still in pain

    Review Harvesting. The ask fires post-visit, but only after the patient has hit their re-exam milestone and is measurably better, which is when they will say something worth reading.

    • Trigger: re-exam milestone
    • Only when progress is logged
    • Google and Facebook links

    Review Automation. The engine paces asks across the plan rather than at discharge, so the profile grows every week instead of once a quarter.

    • Paced across the care plan
    • Two follow-ups, then stop
    • One ask per plan
    Without it
    A patient asked for a review on day one has nothing to say. One asked in week two, mid flare, has plenty to say that should not be published.
    With it
    The ask waits until attendance and logged progress both look right, goes to one patient per plan, stops after two nudges, and never fires at somebody who complained.
    How it pays
    Assume forty patients on active plans and a quarter of them reaching a milestone in a given month. A steady handful each month beats a burst every spring.
  13. BS-13ACCT

    Seasonal automation

    Gardening backs in spring, ski season later

    Without it
    The first warm weekend of the year fills the table on Monday with people who spent Saturday digging. Nobody plans for it, so the clinic is reactive every single year.
    With it
    The seasonal run is timed to that calendar. A pre-garden message in early spring, backpack fitting before term starts, and a pre-ski conditioning push in late autumn.
    How it pays
    If a spring message goes to six hundred past patients and one percent book, that is six exams from a message written once and scheduled to repeat every year.

The 70 percent no-show recovery and the 5 to 10 reviews a month are what these systems are tuned to produce. They are build targets, not measured results from a named customer.

Built for how chiropractic clinics actually sell

Chiropractic marketing is cheap to start and expensive to sustain, because the same patient stops showing up in week six. The kit books the exam offer, confirms the report of findings, then watches visit gaps so a patient who misses two adjustments gets a message before they quietly disappear.

  • Catching missed adjustments before a patient drops out
  • Sending intake paperwork without front desk chasing
  • Building the report of findings confirmation sequence

Primary pipeline

  1. New lead
  2. Exam booked
  3. Exam attended
  4. Report delivered
  5. Care plan accepted
  6. Active care
  7. Wellness

The problem, and what actually changes

What it looks like today

  • Acute pain calls arrive when the table is full, and a patient in pain will call the next clinic within ten minutes.
  • Patients drop out of a care plan around visit eight and nobody notices until the schedule is thin.
  • Discharged patients are never contacted again, even though the complaint reliably comes back.
  • Reviews are asked for at discharge, which is the point a patient has already stopped thinking about you.

What changes, and what changes it

  • Acute calls are triaged on the phone and booked onto a same-day exam slot where the table allows.SYS-01 AI Receptionist
  • Insurance and "does it hurt" questions are answered before they stop a first-time patient booking.SYS-02 AI Chatbot
  • Every visit on a care plan gets the reminder ladder, not just the first one.SYS-05 Smart Appointment System
  • Patients who drop off mid-plan are called automatically, which is the save nobody in this industry runs.SYS-04 AI Outbound Caller
  • Discharged patients are worked at six months against their original complaint.SYS-08 Database Reactivation

Built for

  • Clinics selling care plans rather than single adjustments, with at least one full-time front desk role.
  • Practices taking personal injury or acute pain enquiries that need same-day triage.
  • Anyone with a discharged patient list they have never contacted again.

Not built for

  • Cash-only wellness practices with no plan structure. Much of the retention automation will sit unused.
  • Clinics that want clinical outcome tracking. This tracks attendance and milestones, not care itself.
  • A practice unwilling to log re-exam milestones. Half the review timing depends on that field.

If you recognise yourself in the second column, say so on the call. We would rather tell you that a kit is the wrong answer for chiropractic clinics at your size than sell you one and watch it sit unused.

The workflows inside, by name

These are the ones that do the heavy lifting, named as they are named in the account. The rest handle reminders, internal notifications, tag hygiene and the exit conditions that stop a booked contact being chased.

  1. New patient exam offer to booked
  2. Intake paperwork sent before visit
  3. Report of findings confirmation
  4. Care plan accepted onboarding
  5. Missed adjustment at 10 days
  6. Care plan visit count milestones
  7. Re-exam due reminder
  8. Wellness plan renewal
  9. Review request after the fourth visit
  10. Lapsed patient reactivation at 6 months

The funnels, by name

  • New patient exam offer funnel
  • Decompression or laser consult page
  • Corporate screening booking
  • Wellness plan enrolment
  • Workshop or talk RSVP
  • Referral card page

Every funnel is connected to a form, a pipeline stage and a follow-up before you touch it.

How the complete system works

End to end automation, from lead capture to lifetime client. The build sheet above is what you get. This is the order it runs in for chiropractic clinics, one stage at a time.

  1. STG-1

    Lead capture and first contact

    Multi-channel lead entry with intelligent routing. Nothing rings out, nothing sits in an inbox.

    Acute pain calls do not wait. The receptionist asks how long, whether an accident was involved, and gets an exam onto the same day where the table allows.

    Phone calls: AI Receptionist

    • Answered on the first ring, any hour
    • Qualifies by asking, not by phone tree
    • In a slot before the call ends
    • Bilingual, English and Spanish
    • Live ones put through to your team
    • Answers on ring one
    • Books mid-call
    • EN and ES

    Messages and web chat

    • Instant replies on SMS, email, Facebook and Instagram
    • Site chat with lead qualification logic
    • Collects enquiry type and preferences
    • Seamless handoff to a human agent
    • Triggers the follow-up automation
    • Five inboxes, one script
    • Replies in seconds
    • Hands off to a person

    Forms and ads: Google, Facebook, TikTok

    • Every submission starts the 10 day nurture
    • Follow-up across email, SMS and AI calling
    • Smart routing by enquiry type
    • Lead source attribution on the record
    • Automatic handoff to a exam
    • Source stamped on the record
    • Routed by enquiry type
    • Straight into the ten-day run

  2. STG-2

    Intelligent lead nurture

    A 10 day multi-touch sequence that turns an enquiry into a booked exam.

    Ten days of nurture is aimed at the person who has never been adjusted: what it is, whether it hurts, and whether their insurance covers it.

    Day 1 to 3: email

    • Welcome email carrying the offer
    • Service overview, copy pre-written
    • Social proof in the third touch
    • One call to action: book or call

    Day 4 to 7: SMS

    • Time-sensitive offer alert
    • A short testimonial text
    • One-click booking link
    • Urgency written in, not shouted

    Day 8 to 10: AI call

    • Friendly re-engagement call
    • Handles the common objections
    • Books directly on the call
    • Smart voicemail when unreachable

  3. STG-3

    Booking and no-show prevention

    Confirmed bookings, intelligent reminders, and recovery inside the hour when one slips.

    A care plan is twenty-four chances to lose a patient, so every visit on it gets the ladder, not just the first.

    Instant booking confirmation

    • SMS confirmation with the details
    • Calendar invite for Google and Outlook
    • Email confirmation on the record
    • Pre-visit questionnaire attached

    Smart reminder sequence

    • 24 hours before: SMS and email
    • 1 hour before: the on-the-way message
    • 15 minutes before: final alert
    • Reschedule in one tap, no phone call

    AI no-show recovery

    • Automatic call within 60 minutes
    • Finds out what actually happened
    • Reschedules on the same call
    • Called back inside the hour
    • Target 70% recovery

  4. STG-4

    Reviews and social proof

    Turning a satisfied patient into the thing that wins the next one.

    The ask waits for the re-exam milestone, so the review comes from someone whose progress is actually on the chart.

    Intelligent review request

    • Satisfaction check 2 hours after the visit
    • Satisfied: straight to the Google and Facebook links
    • Not satisfied: escalated internally, never published
    • Target output: 5 to 10 reviews a month

    AI comment reply bot

    • Replies to positive reviews automatically
    • Personalised thank-yous, not one template
    • Handles a negative review with empathy
    • Escalates anything serious to a human

    Social proof engine

    • Publishes review snippets to the site
    • Builds the trust signals on the page
    • Lifts conversion on the same traffic
    • Feeds the signals Google reads locally

  5. STG-5

    Lifetime nurture and retention

    The part almost nobody runs: keeping a patient for years rather than one transaction.

    The complaint comes back. Maintenance prompts, seasonal wellness pushes and a family offer keep the table full between acute episodes.

    Continuous engagement

    • Seasonal reminders on your cycle
    • Quarterly check-ins
    • Birthday and anniversary offers
    • Annual review prompts

    AI client support bot

    • Instant answers to FAQs, 24/7
    • Reschedules an appointment without a call
    • Answers status enquiries
    • Looks up documents on request

    Database reactivation and referrals

    • Six month inactive trigger
    • A we-miss-you sequence that reads like a person
    • Monthly referral prompts
    • A VIP tier for your best patients

Put your own numbers in

The care plan drop-off calls are usually where this pays for itself: on the assumptions below, saving two plans a month covers the kit outright. Every box below starts on an assumption for chiropractic clinics, and every one of them is yours to change. The arithmetic is printed next to the answer so you can check it.

Your numbers

What that works out to

$26,406

recovered a month from calls you currently miss

2 days

for the $1,425 kit to cover itself

43 hours

a month currently going into work this kit is built to do

This is an illustrative scenario built from the numbers in the boxes, not a measured result from a customer. Change any of them and the arithmetic changes with you. The hours figure is the time you told us you currently spend, not a promise of what is removed.

Installation

We install it free, and you get 10 hours with it

Installation costs nothing. What comes with it is an allowance: 10 hours of dedicated installation support, to be used within 12 days of purchase. It is an allowance of hours rather than 12 days of open-ended help, so book the time in and use it. When the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.

  1. Open the share link from your agency login. The snapshot appears in your own library.
  2. Load it into the sub-account. Around 12 minutes for a kit this size.
  3. Work the change list: your business values, your domain, your calendars, your numbers.
  4. Send a test contact through each of the three main paths, then publish.
Book a call about this kitOr hand the whole build over: Workflow automation buildout

Want to see it before you buy, or ask one question first? Book a call and we will walk the account with you.

What the 10 hours cover

  • Installing the snapshot
  • Rebranding the website
  • A2P 10DLC registration and setup
  • Email service setup
  • A few more automations

Never in the hours, on any kit

  • Third-party integrations
  • Third-party API work
  • Custom software development

Those three are quoted before anything starts, or handed to a dedicated VA on a retainer. See integration work.

What support covers

Clear lines rather than fine print. The kit and everything it automates are covered. Work that reaches outside HighLevel is a separate engagement, quoted before it starts.

In the box

Installing the snapshot
We load the kit into the sub-account you name, work the change list with you, and send a test contact down every path before you go live.
Rebranding the website
Your name, your colours, your logo, your domain and your booking links across the site and the funnels, so nothing on the page says anyone else.
A2P 10DLC registration and setup
Brand and campaign filed, the opt-in wording checked against what the carriers actually ask for, and the numbers attached once it clears.
Email service setup
Your domain email connected inside HighLevel, sending domain authenticated, and a test send checked before the first campaign runs.
A few more automations
Adding automations the kit does not already carry, retiming a wait step, splitting a pipeline stage, rewording a template. Normal tuning against how you sell.

Separate engagement

Third-party integrations
Connecting a tool that lives outside HighLevel, such as an EMR, a field service platform, a POS or a job costing system.
Third-party API work
Anything that needs a key, an endpoint and error handling: a two-way sync, a webhook relay, a data migration on a schedule.
Custom software development
A portal, an internal tool, a calculator, an app. Real software, scoped and quoted as software.

Anything in the second column is quoted before it starts, or handed to a dedicated VA on a monthly retainer if you would rather have hands than a project. You will never be billed for it by surprise.

  • DeliveryDelivered within 24 business hours of purchase confirmation. Business hours are 9am to 5pm Central, Monday to Friday, so an order placed on Friday afternoon arrives on Monday and nothing is delivered at a weekend.
  • InstallationFree with every kit. 10 hours of dedicated installation support, to be used within 12 days of purchase.
  • After the hoursWhen the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.

Chiropractic clinic snapshot questions

A GoHighLevel snapshot is a copy of a fully configured sub-account, its website and funnels, workflows, pipelines, calendars, forms and written copy, that can be loaded into another sub-account in minutes. The chiropractic clinic kit is that copy built for chiropractic clinics: the same structure a builder would produce from scratch, already wired and already worded for the trade, so importing it replaces the build rather than starting it.

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