Plumbing company
Emergency intake first, everything else second.
Home services
The Cleaning services GoHighLevel snapshot kit
Instant quote, recurring booking and the crew day reminder.
Cleaning is a recurring-revenue business sold like a one-off job. This kit is built to convert the one-time clean into a schedule, then protect that schedule with confirmations the day before every visit.
- Written pages for every clean type
- New enquiry board and round health board
- Asked at the third clean, once
What lands in the account for cleaning companies kit buyers
Every kit ships the same list, written for its own industry. There are no quantities on it, because a counted promise is a promise: the delivered account has to match it. What is stated instead is what each line is for in cleaning companies, what it changes, and how it pays back. Nine of the lines carry a system stamp, and those nine systems are the whole system. The rest are stamped ACCT: they are the frame the nine are bolted to.
- BS-01SYS-03
AI Studio website
Written pages for every clean type
Professional Website. Service pages per clean type with the copy written, an instant quote form and a booking calendar that understands recurring slots.
- Instant quote form
- Service pages per clean type
- Recurring booking calendar
- Without it
- A cleaning company's site usually has a single page saying we clean houses and offices, which tells a woman searching for an end of tenancy clean nothing at all.
- With it
- Regular, deep, end of tenancy, office and turnover each get a written page, a quote form that returns a band, and a calendar that knows recurring slots.
- How it pays
- Local cleaning searches split by job type. If a written page per type earns even one extra organic enquiry a week, at a $2,000 lifetime plan value that compounds fast.
- BS-02ACCT
Funnels
Instant quote and recurring plan signup
- Without it
- Cleaning ads land on a page with a contact form, and a householder who wanted a price in ten seconds fills in nothing and goes back to the results.
- With it
- The instant quote page returns a band on the spot. Alongside it sit a recurring plan signup, move in and move out, commercial enquiry and a gift certificate page.
- How it pays
- Move in and move out work is urgent and price-insensitive. If that page alone takes two bookings a month at $320, it covers your ad spend before anything else does.
- BS-03ACCT
Forms and surveys
Four question quote and key handover consent
- Without it
- You cannot price a clean without knowing size, how dirty it is and how often you go, and you cannot hold a key on a verbal promise.
- With it
- The quote form asks the four things that set the price. A separate access form records key or code handling and consent, and the post-clean survey catches a complaint early.
- How it pays
- A complaint caught by a survey is a clean you redo. A complaint caught by Google is a plan you lose. On a $2,000 plan, one save a quarter is $8,000.
- BS-04SYS-01
1 AI Receptionist
Prices the call, books the first clean
AI Receptionist. Answers the quote call, takes bedrooms, bathrooms and frequency, prices it on the spot from your rate card and books the first clean.
- Quotes from your rate card
- Books the first clean
- English and Spanish
- Without it
- A householder rings three cleaners on a Monday morning and books whoever gives a number first, and yours is out on a job with the phone in a van.
- With it
- It answers instead, works out size and frequency from four questions, reads a price band off your rate card, and takes the first booking there and then.
- How it pays
- If a first clean is $180 and the recurring plan behind it is worth $2,000 a year, one answered call a week that would have gone to voicemail is the whole thing.
- BS-05SYS-02
1 AI Chatbot
Reschedules handled without a phone call
AI Chatbot. Runs the instant quote on the site and Facebook, takes the recurring booking and handles the reschedule requests that would otherwise be phone calls.
- Instant quote in chat
- Takes recurring bookings
- Handles reschedules
- Without it
- Half a cleaning office's day is people texting to move Thursday to Friday, and every one of those messages interrupts someone who should be quoting.
- With it
- Chat handles the move requests, the pause requests and the add-on questions, quotes a standard house from the rate card, and only escalates what falls outside the matrix.
- How it pays
- Say your coordinator fields thirty reschedule messages a week at four minutes each. That is two hours back, every week, on $22 an hour, without hiring anybody.
- BS-06ACCT
Custom fields
Frequency, access method, pets, skipped count
- Without it
- The crew needs to know the key is in a lockbox, the code, that there is a nervous dog, and that the customer wants the spare room left alone.
- With it
- Bedrooms, bathrooms, square footage, frequency, plan value, access method, pets, parking and last clean date are held per customer, and the skip counter drives the churn alert.
- How it pays
- The skip counter is the one that pays. If it catches four customers a year before they drift off the round, at $2,000 a plan that is $8,000 held.
- BS-07ACCT
Custom values
Rate card, radius and cancellation policy
- Without it
- Cleaning prices move with fuel and wages, and a build with your hourly rate typed straight into the message templates is a build you dread repricing.
- With it
- Rate card bands, minimum charge, add-on prices, the service radius, the cancellation notice period and the key handling policy live at account level, so one edit moves every quote.
- How it pays
- Put your rate up five percent across the board and it is one edit on the change list. On a round turning over $180,000 that five percent is $9,000 you nearly did not take.
- BS-08ACCT
Pipelines
New enquiry board and round health board
- Without it
- A cleaning company tracks new enquiries carefully and tracks its existing round not at all, which is backwards, because the round is where the money actually is.
- With it
- One board runs new enquiry, quoted, booked and first clean done. The second board is plan health: recurring active, skipping, paused, cancelled. Contacts move between them automatically.
- How it pays
- If forty houses are on the round at $140 a fortnight and the health board catches two slipping customers a month, you are holding roughly $7,000 of annual revenue.
- BS-09ACCT
Workflows
One-off clean converted into a round
- Without it
- The house looks its best on the afternoon of the first clean, and that is the exact afternoon nobody in the office remembers to offer a fortnightly slot.
- With it
- The run makes the recurring offer the same day, chases an unbooked quote, fires a card retry when payment fails, and flags the customer who skips twice.
- How it pays
- Assume you do twelve one-off cleans a month and convert three to fortnightly. At $140 a visit that is around $10,000 of annual revenue added from work you already did.
- BS-10SYS-05SYS-04
Appointment reminders, confirmations and no-show recovery
Confirmed the evening before, every time
Smart Appointment System. Confirms every clean in the recurring series, sends the crew arrival window, and re-books a missed slot before the crew day is wasted.
- 24h, 1h and 15min reminders
- Crew arrival window
- Target: 70% of no-shows rebooked
AI Outbound Caller. Calls the quotes that were never booked and the recurring customers who quietly skipped two cleans, which is how churn hides in this business.
- Unbooked quote follow-up
- Two skipped cleans trigger
- Voicemail with a booking link
- Without it
- Most builds confirm the first clean and then go quiet, so visit nine is the one where the crew stands on a doorstep with nobody home.
- With it
- Every clean in the series gets a confirmation the evening before and an arrival window on the morning, so a cancellation arrives with notice rather than at the door.
- How it pays
- A wasted crew hour is paid for either way. If notice lets you refill two lost slots a month at $140 each, that is $3,360 a year from a message that costs nothing to send.
- BS-11SYS-09SYS-08
Nurture campaign
Quote to booking, then plan care
Lifetime Nurture Campaigns. Spring clean and pre-holiday pushes, an upgrade prompt from fortnightly to weekly, and a referral reward that suits a neighbourhood business.
- Seasonal deep clean pushes
- Frequency upgrade prompts
- Neighbour referral rewards
Database Reactivation. Works the customers who cancelled a recurring plan six months ago and the one-off deep cleans that never became regulars.
- Six month cancelled plans
- AI calling campaign
- One-off to recurring win-back
- Without it
- A householder asking about cleaning is deciding whether to let a stranger hold a key, and a single quote email does nothing to settle that question.
- With it
- The sequence answers the real worry: who comes, are they insured and background checked, what happens with keys and pets, what the checklist actually covers.
- How it pays
- If twenty quotes a month go unbooked and the sequence recovers two, at $2,000 a year per plan you have added forty-eight thousand dollars of annual value.
- BS-12SYS-06SYS-07
Review automation
Asked at the third clean, once
Review Harvesting. The ask fires post-clean, after the third visit rather than the first, because that is the point a customer knows the standard holds.
- Trigger: third clean completed
- Standard proven first
- Google and Facebook links
Review Automation. The engine handles a recurring customer properly: asked once, thanked, then left alone no matter how many more cleans they book.
- One ask per customer
- Two follow-ups, then stop
- Recurring visits suppressed
- Without it
- A fortnightly customer gets cleaned twenty-six times a year, and a build that asks after every visit turns a happy customer into an annoyed one by March.
- With it
- The ask fires once, after the third clean, by which point the standard has held twice. Two follow-ups, then the customer is suppressed permanently no matter how many visits follow.
- How it pays
- The kit is tuned for 5 to 10 reviews a month, which for a local cleaner is the difference between page two and the map pack. Say one extra enquiry a month at $2,000 a plan.
- BS-13ACCT
Seasonal automation
Spring deep clean and pre-holiday push
- Without it
- Cleaning demand spikes twice a year and a cleaning company usually notices in the second week of the spike, when the good slots are already gone.
- With it
- Spring deep clean goes out before Easter, the pre-holiday push runs in November, end of tenancy campaigns hit the summer moving weeks, and none of it needs remembering.
- How it pays
- If your list holds three hundred past customers and the spring push books eight deep cleans at $380, that is a little over $3,000 from an email you did not write.
The 70 percent no-show recovery and the 5 to 10 reviews a month are what these systems are tuned to produce. They are build targets, not measured results from a named customer.
Built for how cleaning companies actually sell
A cleaning enquiry converts fastest when a price appears immediately, so the intake asks for bedrooms, bathrooms and square footage and returns a range on the spot. After the first clean the kit makes the recurring offer while the house still looks good, and confirms every visit the evening before so cancellations arrive with notice instead of at the door.
- Turning a one-time clean into a recurring schedule automatically
- Sending crew day assignments without a group chat
- Building a quote range from intake fields
Primary pipeline
- New enquiry
- Quoted
- Booked
- First clean done
- Recurring active
- Paused
The problem, and what actually changes
What it looks like today
- Every enquiry wants a price immediately and a callback two hours later has already lost the job.
- A first clean that nobody is home for wastes a crew half-day that cannot be resold.
- Recurring customers skip two cleans and quietly churn without anyone calling.
- Quotes given by phone are never followed up, and there is no record of what was quoted.
What changes, and what changes it
- The receptionist takes bedrooms, bathrooms and frequency and quotes on the spot from your own rate card.SYS-01 AI Receptionist
- The instant quote runs on the site and Facebook, so a price-shopper gets a number without a call.SYS-02 AI Chatbot
- Crew arrival windows are confirmed and reminded, and a missed clean is rebooked inside the hour.SYS-05 Smart Appointment System
- Two skipped cleans trigger a call before the customer decides they have stopped.SYS-04 AI Outbound Caller
- Cancelled recurring plans are worked at six months, and one-off deep cleans are converted to regulars.SYS-08 Database Reactivation
Built for
- Residential cleaning companies running two or more crews on recurring schedules.
- Operators competing on response time in a market with instant-quote competitors.
- Anyone with a list of cancelled recurring customers they have never called.
Not built for
- One-person cleaners with a full book. There is nothing here you cannot already do by text.
- Commercial contract cleaning on annual tenders. The quoting logic is residential.
- Anyone unwilling to put a real rate card into the system. The instant quote depends on it.
If you recognise yourself in the second column, say so on the call. We would rather tell you that a kit is the wrong answer for cleaning companies at your size than sell you one and watch it sit unused.
The workflows inside, by name
These are the ones that do the heavy lifting, named as they are named in the account. The rest handle reminders, internal notifications, tag hygiene and the exit conditions that stop a booked contact being chased.
- Instant quote range from intake
- Booking confirmation and prep list
- Evening before visit confirmation
- First clean complete, recurring offer
- Recurring schedule reminder
- Crew day assignment notification
- Payment failed retry
- Review request after second clean
- Deep clean and add-on upsell
- Paused client win-back at 60 days
The funnels, by name
- Instant quote funnel
- Recurring plan signup page
- Move in and move out booking
- Commercial cleaning enquiry
- Gift certificate page
Every funnel is connected to a form, a pipeline stage and a follow-up before you touch it.
How the complete system works
End to end automation, from lead capture to lifetime client. The build sheet above is what you get. This is the order it runs in for cleaning companies, one stage at a time.
STG-1
Lead capture and first contact
Multi-channel lead entry with intelligent routing. Nothing rings out, nothing sits in an inbox.
A cleaning enquiry wants a price. The receptionist takes bedrooms, bathrooms and frequency, quotes from your rate card and books the first clean.
Phone calls: AI Receptionist
- Answered on the first ring, any hour
- Qualifies by asking, not by phone tree
- In a slot before the call ends
- Bilingual, English and Spanish
- Live ones put through to your team
- Answers on ring one
- Books mid-call
- EN and ES
Messages and web chat
- Instant replies on SMS, email, Facebook and Instagram
- Site chat with lead qualification logic
- Collects enquiry type and preferences
- Seamless handoff to a human agent
- Triggers the follow-up automation
- Five inboxes, one script
- Replies in seconds
- Hands off to a person
Forms and ads: Google, Facebook, TikTok
- Every submission starts the 10 day nurture
- Follow-up across email, SMS and AI calling
- Smart routing by enquiry type
- Lead source attribution on the record
- Automatic handoff to a first clean
- Source stamped on the record
- Routed by enquiry type
- Straight into the ten-day run
STG-2
Intelligent lead nurture
A 10 day multi-touch sequence that turns an enquiry into a booked first clean.
Ten days of nurture is trust: who comes into the house, what is covered, and what happens if something is missed.
Day 1 to 3: email
- Welcome email carrying the offer
- Service overview, copy pre-written
- Social proof in the third touch
- One call to action: book or call
Day 4 to 7: SMS
- Time-sensitive offer alert
- A short testimonial text
- One-click booking link
- Urgency written in, not shouted
Day 8 to 10: AI call
- Friendly re-engagement call
- Handles the common objections
- Books directly on the call
- Smart voicemail when unreachable
STG-3
Booking and no-show prevention
Confirmed bookings, intelligent reminders, and recovery inside the hour when one slips.
A missed first clean wastes a crew day. The arrival window is confirmed, reminded three times, and re-booked inside the hour when nobody is home.
Instant booking confirmation
- SMS confirmation with the details
- Calendar invite for Google and Outlook
- Email confirmation on the record
- Pre-visit questionnaire attached
Smart reminder sequence
- 24 hours before: SMS and email
- 1 hour before: the on-the-way message
- 15 minutes before: final alert
- Reschedule in one tap, no phone call
AI no-show recovery
- Automatic call within 60 minutes
- Finds out what actually happened
- Reschedules on the same call
- Called back inside the hour
- Target 70% recovery
STG-4
Reviews and social proof
Turning a satisfied customer into the thing that wins the next one.
The ask waits for the third clean, because that is when a customer knows the standard holds rather than hoping it does.
Intelligent review request
- Satisfaction check 2 hours after the clean
- Satisfied: straight to the Google and Facebook links
- Not satisfied: escalated internally, never published
- Target output: 5 to 10 reviews a month
AI comment reply bot
- Replies to positive reviews automatically
- Personalised thank-yous, not one template
- Handles a negative review with empathy
- Escalates anything serious to a human
Social proof engine
- Publishes review snippets to the site
- Builds the trust signals on the page
- Lifts conversion on the same traffic
- Feeds the signals Google reads locally
STG-5
Lifetime nurture and retention
The part almost nobody runs: keeping a customer for years rather than one transaction.
Recurring revenue is the business. Skipped cleans trigger a call, spring and pre-holiday pushes go out, and neighbours get a reason to refer.
Continuous engagement
- Seasonal reminders on your cycle
- Quarterly check-ins
- Birthday and anniversary offers
- Annual review prompts
AI client support bot
- Instant answers to FAQs, 24/7
- Reschedules an appointment without a call
- Answers status enquiries
- Looks up documents on request
Database reactivation and referrals
- Six month inactive trigger
- A we-miss-you sequence that reads like a person
- Monthly referral prompts
- A VIP tier for your best customers
Put your own numbers in
On the assumptions below the kit is covered inside the first two months, mostly by recurring plans that would otherwise have churned unnoticed. Every box below starts on an assumption for cleaning companies, and every one of them is yours to change. The arithmetic is printed next to the answer so you can check it.
Your numbers
What that works out to
$6,501
recovered a month from calls you currently miss
5 days
for the $1,045 kit to cover itself
43 hours
a month currently going into work this kit is built to do
This is an illustrative scenario built from the numbers in the boxes, not a measured result from a customer. Change any of them and the arithmetic changes with you. The hours figure is the time you told us you currently spend, not a promise of what is removed.
Installation
We install it free, and you get 10 hours with it
Installation costs nothing. What comes with it is an allowance: 10 hours of dedicated installation support, to be used within 12 days of purchase. It is an allowance of hours rather than 12 days of open-ended help, so book the time in and use it. When the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.
- Open the share link from your agency login. The snapshot appears in your own library.
- Load it into the sub-account. Around 12 minutes for a kit this size.
- Work the change list: your business values, your domain, your calendars, your numbers.
- Send a test contact through each of the three main paths, then publish.
Want to see it before you buy, or ask one question first? Book a call and we will walk the account with you.
What the 10 hours cover
- Installing the snapshot
- Rebranding the website
- A2P 10DLC registration and setup
- Email service setup
- A few more automations
Never in the hours, on any kit
- Third-party integrations
- Third-party API work
- Custom software development
Those three are quoted before anything starts, or handed to a dedicated VA on a retainer. See integration work.
What support covers
Clear lines rather than fine print. The kit and everything it automates are covered. Work that reaches outside HighLevel is a separate engagement, quoted before it starts.
In the box
- Installing the snapshot
- We load the kit into the sub-account you name, work the change list with you, and send a test contact down every path before you go live.
- Rebranding the website
- Your name, your colours, your logo, your domain and your booking links across the site and the funnels, so nothing on the page says anyone else.
- A2P 10DLC registration and setup
- Brand and campaign filed, the opt-in wording checked against what the carriers actually ask for, and the numbers attached once it clears.
- Email service setup
- Your domain email connected inside HighLevel, sending domain authenticated, and a test send checked before the first campaign runs.
- A few more automations
- Adding automations the kit does not already carry, retiming a wait step, splitting a pipeline stage, rewording a template. Normal tuning against how you sell.
Separate engagement
- Third-party integrations
- Connecting a tool that lives outside HighLevel, such as an EMR, a field service platform, a POS or a job costing system.
- Third-party API work
- Anything that needs a key, an endpoint and error handling: a two-way sync, a webhook relay, a data migration on a schedule.
- Custom software development
- A portal, an internal tool, a calculator, an app. Real software, scoped and quoted as software.
Anything in the second column is quoted before it starts, or handed to a dedicated VA on a monthly retainer if you would rather have hands than a project. You will never be billed for it by surprise.
- DeliveryDelivered within 24 business hours of purchase confirmation. Business hours are 9am to 5pm Central, Monday to Friday, so an order placed on Friday afternoon arrives on Monday and nothing is delivered at a weekend.
- InstallationFree with every kit. 10 hours of dedicated installation support, to be used within 12 days of purchase.
- After the hoursWhen the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.
Cleaning services snapshot questions
A GoHighLevel snapshot is a copy of a fully configured sub-account, its website and funnels, workflows, pipelines, calendars, forms and written copy, that can be loaded into another sub-account in minutes. The cleaning services kit is that copy built for cleaning companies: the same structure a builder would produce from scratch, already wired and already worded for the trade, so importing it replaces the build rather than starting it.
It returns a range from the fields you set in custom values, which is what most cleaning companies quote anyway. A firm price still comes from your walkthrough or your pricing tool.
The commercial path is an enquiry and proposal pipeline rather than an instant quote, and it ships alongside the residential one.
It notifies and confirms. Crew capacity planning belongs in a field service tool, and the kit hands off to it cleanly with a webhook.
You get a share link on purchase. Open it from your agency login and the snapshot lands in your own library, then load it into any sub-account. The load takes about twelve minutes and the configuration checklist takes one to three hours.
Delivered within 24 business hours of purchase confirmation. Business hours are 9am to 5pm Central, Monday to Friday, so an order placed on Friday afternoon arrives on Monday and nothing is delivered at a weekend. 10 hours of dedicated installation support, to be used within 12 days of purchase. Support covers the kit and its automations, including adding a few more automations and adjusting the workflows inside it. Third-party integrations, third-party API work and custom software development are quoted separately or handled by a dedicated VA.
Take the cleaning services kit, or take the whole catalogue
One kit covers one industry. The all-access bundle covers all nineteen and every kit we ship afterwards, for less than four bought separately.