Mortgage broker
Pre-approval, rate watch and the realtor partner pipeline.
Professional services
The Insurance agency GoHighLevel snapshot kit
Quote to bind, renewal retention and the bundle nobody asks for.
An agency grows on renewals and bundles, not on new quotes alone. This kit runs the renewal cadence off the policy date and asks the cross-sell question at the one moment a client will actually answer it.
- Written pages for the classes you write
- New business, renewal month, second line
- Asked once the documents have landed
What lands in the account for insurance agencies kit buyers
Every kit ships the same list, written for its own industry. There are no quantities on it, because a counted promise is a promise: the delivered account has to match it. What is stated instead is what each line is for in insurance agencies, what it changes, and how it pays back. Nine of the lines carry a system stamp, and those nine systems are the whole system. The rest are stamped ACCT: they are the frame the nine are bolted to.
- BS-01SYS-03
AI Studio website
Written pages for the classes you write
Professional Website. A page per line of business with the copy written, a quote request funnel and a compliant intake form feeding the right pipeline.
- A page per line of business
- Quote request funnel
- Review calendar embedded
- Without it
- Your site says independent agency, serving the community since 1994, and then stops. A landlord looking for cover cannot tell whether you even write that risk.
- With it
- An AI Studio build ships written pages for each class you write, and a quote form that asks a producer's questions rather than a marketer's.
- How it pays
- Say you pay a copywriter $400 a page and every line you write needs its own. The site arriving already written covers most of the kit before a single quote goes out.
- BS-02ACCT
Funnels
Quote pages that match the class
- Without it
- One generic quote form asks a homeowner and a trucking company the same six questions, and neither answer is enough to actually rate anything.
- With it
- Separate quote pages for auto, home, commercial and life, a bundle page, a certificate request page, and a review booking page you can send an existing policyholder.
- How it pays
- If a commercial submission is worth $900 in first year commission, and that page produces one properly completed submission a month the generic form would have mangled, the maths is not close.
- BS-03ACCT
Forms and surveys
Risk intake, not a marketing survey
- Without it
- A web form asking name, email and best time to call gives a producer nothing. You still have to ring back for the VIN and the roof age.
- With it
- Intake asks the underwriting questions: drivers, vehicles, prior losses, roof age, square footage, current carrier and expiry. Policy documents are never treated as marketing collateral in the follow-up.
- How it pays
- If a producer spends twelve minutes on the phone collecting what the form should have collected, and you take thirty enquiries a month, that is six hours back at your loaded rate.
- BS-04SYS-01
1 AI Receptionist
Quote calls answered by a producer's questions
AI Receptionist. Answers the quote call, captures the lines of business and the current renewal date, and books the review with the right producer.
- Captures lines and renewal date
- Books with the right producer
- English and Spanish
- Without it
- A caller wants a price on a work truck. Your producer is on another line. The caller hangs up and rings the agency two doors down.
- With it
- Voice AI answers, gets the vehicle or property detail down, notes when the existing cover expires, and puts the caller into a diary slot rather than a callback list.
- How it pays
- If a personal auto policy pays you $180 a year and sits on the books for five years, one extra missed call answered every week is a number worth putting in a spreadsheet.
- BS-05SYS-02
1 AI Chatbot
Service questions kept off producers
AI Chatbot. Handles the certificate requests and policy questions that eat a service team alive, and routes the genuine new business to a producer.
- Certificate and policy requests
- Routes new business to producers
- Serves existing policyholders
- Without it
- A contractor needs a certificate before nine in the morning to get onto a site. Your service team does not start until half eight.
- With it
- The bot handles ID card requests, billing dates and coverage questions across the widget, SMS and Facebook, and passes anything that is genuinely new business to a producer.
- How it pays
- Say a CSR spends two hours a day on requests a bot could answer. At $25 an hour that is a working week a month recovered and pointed at quoting instead.
- BS-06ACCT
Custom fields
Expiry date, lines held, claim flag
- Without it
- The renewal date is the entire retention calendar and it is sitting in a carrier portal nobody logs into. Nothing in your account knows when a policy expires.
- With it
- Effective date, expiry date, lines held, carrier, premium, producer and an open claim flag. The ladder counts back from the date and the flag stops everything else.
- How it pays
- One policyholder with a leaking roof and an open claim receiving a cheerful bundle offer costs you the household. If the flag prevents that once, it has earned its place.
- BS-07ACCT
Custom values
Carriers appointed, licence, claims numbers
- Without it
- An independent agency writes with eleven carriers and a captive writes with one. The same message set has to serve both without anyone rewriting every template.
- With it
- Agency name, licence number, the carriers you are appointed with, claims phone numbers, service hours and the quote link all sit as values the whole build reads from.
- How it pays
- Lose an appointment with a carrier and you change one value instead of hunting the name through every message. Say that happens once a year and would otherwise cost a day.
- BS-08ACCT
Pipelines
New business, renewal month, second line
- Without it
- Quotes sit in the rater and renewals sit in the carrier portal. Nothing in front of you says which policies expire in forty days and have not been touched.
- With it
- Boards for quote to bind, for the renewal month ahead, and for households carrying one policy who should be carrying two. Every stage has a run attached to it.
- How it pays
- If your book is a thousand policies and the renewal board holds ten a year that would otherwise have been shopped away, put your own average annual commission against those ten.
- BS-09ACCT
Workflows
Declarations page chase, renewal ladder
- Without it
- You cannot quote without the current declarations page, so a hot enquiry stalls for eleven days while somebody remembers to ask for it a second time.
- With it
- The kit chases the missing declarations page and driver list, works a quote you have delivered until it binds or lapses, and counts the renewal ladder from the effective date.
- How it pays
- If your agency quotes forty risks a month and the chase converts two more because the paperwork arrived while the prospect still cared, apply your own bind commission to those two.
- BS-10SYS-05SYS-04
Appointment reminders, confirmations and no-show recovery
The annual review that gets kept
Smart Appointment System. Confirms the policy review and reminds on the ladder, because a review that does not happen is a renewal that leaves for a comparison site.
- 24h, 1h and 15min reminders
- Renewal review prompts
- Target: 70% of no-shows rebooked
AI Outbound Caller. Calls the quotes that were never bound and the policyholders approaching a renewal they are about to shop elsewhere, which is the whole retention problem.
- Unbound quote follow-up
- Pre-renewal save call
- Voicemail with a booking link
- Without it
- You book a policy review for a Thursday. The policyholder does not turn up, the renewal passes, and the first you hear is a broker of record letter.
- With it
- Confirmation carries what to bring: the current declarations page and any vehicle or property changes. Reminders run, and a miss gets called back rather than left to the renewal date.
- How it pays
- If ten policy reviews a month get booked and three would normally evaporate, the 70% no-show recovery target is two more households you get to have the conversation with.
- BS-11SYS-09SYS-08
Nurture campaign
Auto written, house never mentioned
Lifetime Nurture Campaigns. Annual review reminders, life-event triggers such as a new car or a new address, and the bundle conversation that never gets made in person.
- Annual policy reviews
- Life event triggers
- Cross-sell and referral offers
Database Reactivation. Works the quotes lost six months ago at the point their current policy is coming up for renewal, which is the only time they will listen.
- Six month lost quotes
- AI calling campaign
- Timed to their renewal date
- Without it
- You wrote the auto policy in March and never raised the house. The homeowner renews elsewhere in September and takes the auto across with them.
- With it
- A cadence waits until the first policy has settled before raising the second line, then keeps a light touch running between renewals so review time is not a cold call.
- How it pays
- If a monoline auto client is worth $180 a year and a bundled household is worth $520, moving one household a month across the line is arithmetic you can do on paper.
- BS-12SYS-06SYS-07
Review automation
Asked once the documents have landed
Review Harvesting. The ask fires post-bind, once the policy documents are issued and the first payment has cleared, which is when a client feels covered rather than sold to.
- Trigger: policy bound and issued
- Held to first payment
- Google and Facebook links
Review Automation. The engine never asks anyone with an open claim, and it spaces asks across a multi-policy household so a family is not messaged three times.
- Open claims suppressed
- Two follow-ups, then stop
- Deduplicated by household
- Without it
- You ask for a review the day the application is signed, which is before the policyholder has seen a single document or made a single payment.
- With it
- The ask holds back until documents are out and the first premium has cleared. An open claim stops it entirely, and a household with several policies is asked once.
- How it pays
- If a comparison shopper reads reviews before ringing three local agencies, and yours is the one with recent ones, put your own bind rate against that extra call.
- BS-13ACCT
Seasonal automation
Binding suspension and January renewals
- Without it
- Hurricane season closes binding and nobody warned the book in May. In January the auto renewals stack up and there is no plan for the month.
- With it
- Timed campaigns for the pre-storm coverage check, the young driver conversation every August, health line open enrolment, and the January renewal month that always arrives heavy.
- How it pays
- If a pre-storm coverage check reaches four hundred households and one in fifty adds flood or lifts a limit, apply your own endorsement commission to that one season.
The 70 percent no-show recovery and the 5 to 10 reviews a month are what these systems are tuned to produce. They are build targets, not measured results from a named customer.
Built for how insurance agencies actually sell
Insurance buyers shop on price and stay on service. The kit gets the quote request qualified and routed by line of business, then keeps a policy-date-driven renewal sequence running so the client hears from the agency before the competitor mailer arrives, and offers the second policy at 45 days after bind rather than on day one.
- Driving renewal timing from the policy date rather than a list
- Building line of business routing with separate quote forms
- Placing the cross-sell where it converts instead of at bind
Primary pipeline
- New quote request
- Information gathered
- Quoted
- Follow-up
- Bound
- Renewal due
- Renewed
The problem, and what actually changes
What it looks like today
- The service team spends its day on certificates and policy questions, so new business calls go unanswered.
- Quotes are given and never followed up, and the prospect binds with whoever called them back.
- Renewals arrive with no review booked, so the policy is shopped on a comparison site instead.
- Cross-sell is a good intention. Nobody has ever run a bundle campaign on the existing book.
What changes, and what changes it
- New business calls are captured with the lines and renewal date, and booked with the right producer.SYS-01 AI Receptionist
- Certificate and policy requests are handled without a producer touching them.SYS-02 AI Chatbot
- Policy reviews get the reminder ladder, because a review that does not happen is a renewal that leaves.SYS-05 Smart Appointment System
- Unbound quotes and pre-renewal saves are called automatically, timed to their renewal rather than yours.SYS-04 AI Outbound Caller
- Life event triggers and the bundle conversation run on the existing book without a producer starting them.SYS-09 Lifetime Nurture Campaigns
Built for
- Independent agencies with two or more producers and a book over five hundred policies.
- Agencies whose service load is eating the new business day.
- Anyone with a personal lines book that has never been cross-sold systematically.
Not built for
- Captive agents with no ability to quote a second carrier. The retention logic assumes you can save the policy.
- Commercial-only brokerages on long negotiated placements. The cadences here are personal lines shaped.
- Anyone expecting the AI to quote. It qualifies, books and reminds.
If you recognise yourself in the second column, say so on the call. We would rather tell you that a kit is the wrong answer for insurance agencies at your size than sell you one and watch it sit unused.
The workflows inside, by name
These are the ones that do the heavy lifting, named as they are named in the account. The rest handle reminders, internal notifications, tag hygiene and the exit conditions that stop a booked contact being chased.
- Quote request routing by line of business
- Missing information chase
- Quote delivered follow-up over 10 days
- Bound policy onboarding
- Cross-sell offer at 45 days
- Renewal cadence at 60, 30 and 7 days
- Payment failed retention
- Claim reported check-in
- Annual policy review booking
- Lost quote win-back at renewal date
The funnels, by name
- Instant quote request funnel
- Auto and home bundle page
- Commercial lines enquiry
- Life insurance consult booking
- Policy review booking page
- Referral reward page
Every funnel is connected to a form, a pipeline stage and a follow-up before you touch it.
How the complete system works
End to end automation, from lead capture to lifetime client. The build sheet above is what you get. This is the order it runs in for insurance agencies, one stage at a time.
STG-1
Lead capture and first contact
Multi-channel lead entry with intelligent routing. Nothing rings out, nothing sits in an inbox.
A quote call is captured with the lines of business and the current renewal date, so nobody is quoted six months before they can move.
Phone calls: AI Receptionist
- Answered on the first ring, any hour
- Qualifies by asking, not by phone tree
- In a slot before the call ends
- Bilingual, English and Spanish
- Live ones put through to your team
- Answers on ring one
- Books mid-call
- EN and ES
Messages and web chat
- Instant replies on SMS, email, Facebook and Instagram
- Site chat with lead qualification logic
- Collects enquiry type and preferences
- Seamless handoff to a human agent
- Triggers the follow-up automation
- Five inboxes, one script
- Replies in seconds
- Hands off to a person
Forms and ads: Google, Facebook, TikTok
- Every submission starts the 10 day nurture
- Follow-up across email, SMS and AI calling
- Smart routing by enquiry type
- Lead source attribution on the record
- Automatic handoff to a policy review
- Source stamped on the record
- Routed by enquiry type
- Straight into the ten-day run
STG-2
Intelligent lead nurture
A 10 day multi-touch sequence that turns an enquiry into a booked policy review.
Ten days of nurture on a quote is coverage gaps and service, because price is the one thing a comparison site already told them.
Day 1 to 3: email
- Welcome email carrying the offer
- Service overview, copy pre-written
- Social proof in the third touch
- One call to action: book or call
Day 4 to 7: SMS
- Time-sensitive offer alert
- A short testimonial text
- One-click booking link
- Urgency written in, not shouted
Day 8 to 10: AI call
- Friendly re-engagement call
- Handles the common objections
- Books directly on the call
- Smart voicemail when unreachable
STG-3
Booking and no-show prevention
Confirmed bookings, intelligent reminders, and recovery inside the hour when one slips.
A policy review that does not happen is a renewal that leaves. Reviews get the ladder, and a missed one gets a callback inside the hour.
Instant booking confirmation
- SMS confirmation with the details
- Calendar invite for Google and Outlook
- Email confirmation on the record
- Pre-visit questionnaire attached
Smart reminder sequence
- 24 hours before: SMS and email
- 1 hour before: the on-the-way message
- 15 minutes before: final alert
- Reschedule in one tap, no phone call
AI no-show recovery
- Automatic call within 60 minutes
- Finds out what actually happened
- Reschedules on the same call
- Called back inside the hour
- Target 70% recovery
STG-4
Reviews and social proof
Turning a satisfied policyholder into the thing that wins the next one.
The ask waits for the documents to issue and the first payment to clear, and it never goes to anyone with an open claim.
Intelligent review request
- Satisfaction check 2 hours after the policy bind
- Satisfied: straight to the Google and Facebook links
- Not satisfied: escalated internally, never published
- Target output: 5 to 10 reviews a month
AI comment reply bot
- Replies to positive reviews automatically
- Personalised thank-yous, not one template
- Handles a negative review with empathy
- Escalates anything serious to a human
Social proof engine
- Publishes review snippets to the site
- Builds the trust signals on the page
- Lifts conversion on the same traffic
- Feeds the signals Google reads locally
STG-5
Lifetime nurture and retention
The part almost nobody runs: keeping a policyholder for years rather than one transaction.
Retention is the whole margin. Annual reviews, life event triggers, and the bundle conversation that has never once happened in person.
Continuous engagement
- Seasonal reminders on your cycle
- Quarterly check-ins
- Birthday and anniversary offers
- Annual review prompts
AI client support bot
- Instant answers to FAQs, 24/7
- Reschedules an appointment without a call
- Answers status enquiries
- Looks up documents on request
Database reactivation and referrals
- Six month inactive trigger
- A we-miss-you sequence that reads like a person
- Monthly referral prompts
- A VIP tier for your best policyholders
Put your own numbers in
On the assumptions below the recovered quote calls cover the kit inside the first month, and the retention saves compound from renewal season onward. Every box below starts on an assumption for insurance agencies, and every one of them is yours to change. The arithmetic is printed next to the answer so you can check it.
Your numbers
What that works out to
$17,861
recovered a month from calls you currently miss
3 days
for the $2,045 kit to cover itself
56 hours
a month currently going into work this kit is built to do
This is an illustrative scenario built from the numbers in the boxes, not a measured result from a customer. Change any of them and the arithmetic changes with you. The hours figure is the time you told us you currently spend, not a promise of what is removed.
Installation
We install it free, and you get 10 hours with it
Installation costs nothing. What comes with it is an allowance: 10 hours of dedicated installation support, to be used within 12 days of purchase. It is an allowance of hours rather than 12 days of open-ended help, so book the time in and use it. When the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.
- Open the share link from your agency login. The snapshot appears in your own library.
- Load it into the sub-account. Around 12 minutes for a kit this size.
- Work the change list: your business values, your domain, your calendars, your numbers.
- Send a test contact through each of the three main paths, then publish.
Want to see it before you buy, or ask one question first? Book a call and we will walk the account with you.
What the 10 hours cover
- Installing the snapshot
- Rebranding the website
- A2P 10DLC registration and setup
- Email service setup
- A few more automations
Never in the hours, on any kit
- Third-party integrations
- Third-party API work
- Custom software development
Those three are quoted before anything starts, or handed to a dedicated VA on a retainer. See integration work.
What support covers
Clear lines rather than fine print. The kit and everything it automates are covered. Work that reaches outside HighLevel is a separate engagement, quoted before it starts.
In the box
- Installing the snapshot
- We load the kit into the sub-account you name, work the change list with you, and send a test contact down every path before you go live.
- Rebranding the website
- Your name, your colours, your logo, your domain and your booking links across the site and the funnels, so nothing on the page says anyone else.
- A2P 10DLC registration and setup
- Brand and campaign filed, the opt-in wording checked against what the carriers actually ask for, and the numbers attached once it clears.
- Email service setup
- Your domain email connected inside HighLevel, sending domain authenticated, and a test send checked before the first campaign runs.
- A few more automations
- Adding automations the kit does not already carry, retiming a wait step, splitting a pipeline stage, rewording a template. Normal tuning against how you sell.
Separate engagement
- Third-party integrations
- Connecting a tool that lives outside HighLevel, such as an EMR, a field service platform, a POS or a job costing system.
- Third-party API work
- Anything that needs a key, an endpoint and error handling: a two-way sync, a webhook relay, a data migration on a schedule.
- Custom software development
- A portal, an internal tool, a calculator, an app. Real software, scoped and quoted as software.
Anything in the second column is quoted before it starts, or handed to a dedicated VA on a monthly retainer if you would rather have hands than a project. You will never be billed for it by surprise.
- DeliveryDelivered within 24 business hours of purchase confirmation. Business hours are 9am to 5pm Central, Monday to Friday, so an order placed on Friday afternoon arrives on Monday and nothing is delivered at a weekend.
- InstallationFree with every kit. 10 hours of dedicated installation support, to be used within 12 days of purchase.
- After the hoursWhen the 10 hours are spent, or the 12 days are up, anything further is quoted first and billed as work. Nothing is charged by surprise.
Insurance agency snapshot questions
A GoHighLevel snapshot is a copy of a fully configured sub-account, its website and funnels, workflows, pipelines, calendars, forms and written copy, that can be loaded into another sub-account in minutes. The insurance agency kit is that copy built for insurance agencies: the same structure a builder would produce from scratch, already wired and already worded for the trade, so importing it replaces the build rather than starting it.
Yes. Line of business is the first routing field, and personal and commercial have separate intake forms, pipelines and message sets.
Yes. Carrier names live in custom values, so a captive agency sets one value and an independent agency sets several.
Policy effective date is a custom field. The renewal workflows read it and send at 60, 30 and 7 days, and the sequence stops the moment the renewal is marked complete.
You get a share link on purchase. Open it from your agency login and the snapshot lands in your own library, then load it into any sub-account. The load takes about twelve minutes and the configuration checklist takes one to three hours.
Delivered within 24 business hours of purchase confirmation. Business hours are 9am to 5pm Central, Monday to Friday, so an order placed on Friday afternoon arrives on Monday and nothing is delivered at a weekend. 10 hours of dedicated installation support, to be used within 12 days of purchase. Support covers the kit and its automations, including adding a few more automations and adjusting the workflows inside it. Third-party integrations, third-party API work and custom software development are quoted separately or handled by a dedicated VA.
Kits that neighbour this one
Take the insurance agency kit, or take the whole catalogue
One kit covers one industry. The all-access bundle covers all nineteen and every kit we ship afterwards, for less than four bought separately.